Why (and how) should a company go to Social Media ?

I recently had the opportunity, together with my friend and colleague Willem Gabilly, to present IBM’s Social Computing Guidelines.  You can access here to the english version of the slides I presented. If you are interested in the French version of those slides, please go here. If you would be interested in the video recorded out my the session, it is available here

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@dhinchcliffe Nice to have met you at #e20. Hope you liked my intervention at the panel! Learned a lot from you
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