Many times when I talk to customers (and many times also when I talk inside IBM ) about Social Software and the importance of it, I get replies such as “I will not have the time to play with this stuff” or ‘(from management) “my people do not have time to do this stuff”.
I myself sometimes find it hard to get the time ad the attention. I feel caught into a spiral of activities and what in the morning seemed to be a great day, full of long-awaiting tasks that I will finally be able to do…. in the evening turned to be a stressful day, in which I worked head-down 12 hours without accomplishing any of the things that I planned in the morning.
I read last week an interesting article : “How to be productive and still get 8 hours sleep”. It has nothing to do with Social Software but a couple of things caught my attention:
- Set a Value for your time
- Determine your priorities
- Do a time audit
In effect, what I start to realize when talk about the transformation that is required in organizations and individuals in order to become a Social Business, is that it is all a matter of answering the question “What is in for me?”. If I would strongly believe that my job is important for my personal evolution and is important for the good of my company (which pays me my salary), contributing to the value of my company becomes my priority (during my work hours at least). There are many things to do, for sure. And we all do many of them during each hour we spend at work.
But is the value associated with each of the things we do aligned with my (and my company’s) top priority ?
Am I sure that, once I do an audit of my 12 hours, I could add the time associated to each minute to the value that I expect from my work (and that my company expects from my work) ?