This evening, on the French Radio, I heard about this site: http://www.bonartisan.com
This site implements a strong reputation system which allows individuals to find craftsmen to deal with the issues that any home-owner encounters each day.
Individuals “vote” for the craftsman who just did some reparation at home. And everybody else can choose craftsmen based on the viral marketing that is generated.
Of course, nothing new in principle….
But I liked this implementation of Social Networking to this aspect of our daily life.