From "You" to "Them"

Of course, this is NOT the official cover for the POY of Times. But it is a very interesting story (thanks Dvir for having sent the pointer). Quoting the article from Times:

[timePOY_coverImage.jpg]"Don’t get me wrong: all the things that made You You in 2006 are still there. All year long, You were YouTubing, Facebooking, Twittering, chronicling Your life and community, scrutinizing the candidates and the media, videotaping Yourself getting upset on behalf of Britney Spears.

But who made the big noise in the Web 2.0 world this year? It was Them. The professionals, the old-media people, the moneymen — all of Them, conscious that there was profit in Your little labor-of-love socialist paradise. Story of Your life, right? You make the discoveries, They make the Benjamins.

So if 2006 was the year of You, 2007 was the year of Them. Big media companies (like this one) stuffed their sites with blogs, podcasts and video. "

This is, actually, true. And I think that, overall, this has been a good progress for everybody.

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