Trading Java ?

I could not believe it when I read Jonathan Schwartz‘s (Sun CEO and President) recent post about changing the trade name for Sun Microsystems from SUNW to JAVA.
I hear that most of the comments are hostile to this. Some of them loose even time in going in the semantic of associating the slowness of Java to a rapidly declining company.
There is some summary of the most interesting entries in Sam Ruby‘s blog.

What I think of this story it is that it is just another example of abusing of addiction (see my post on gBrowser here).

  • If Java is what Java proponents always say “an open technology”, how could it become the identifier of a private company?
    This is a great mistake in my opinions. It will benefit the ones who oppose Java, such as Microsoft…
  • this move shows no respect for all the companies (and individuals) that built the success of Java.
    Java did not become widely used for anything that Sun did. Sun’s Java products are trailing everywhere and their marketshare is far from being predominant.
    The success of Java was built by the IBM and Oracle and BEA and Open Source….
  • Given this, I fear (or hope) that this move could lead to a diaspora on Java, where at this point everybody will feel free to abandon the Logo and to perfect (wow…) the platform according to its own customer needs.

So, it is very sad to see someone counting on the popularity and addiction on something … to steal the attention of the community and impose himself as the gatekeeper (or keymaster… both of them were no so nice characters in Ghostbusters, right?).

Having a pony-tail does not equate to have all the rights!

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